How to find keywords for YouTube video SEOing
YouTube is a huge source for traffic; it has over 1 billion unique visitors per month and is the second largest search engine in the world. It is possible to get millions of views from organic (non-paid) search results alone.
But there is one thing that tends to hold creators back; they often do not know how to Search Engine Optimize (SEO) their channel for organic discovery. This is a problem because YouTube is a search engine.
Anyone can make YouTube videos, but the toughest work is in how to find the right keyword combinations that will launch your video into the first spot for high volume search phrases. But you can do it if you follow a few steps, and invest the necessary time to finding the right keywords.
How to find good YouTube SEO keywords
In order for your YouTube video to show up in the first search page of Google, you need to find what keywords are favored by YouTube’s search algorithms. If you hit the jackpot Google will spring your video right in the first page of search results. For example, search queries done for subjects that contain the phrase “how to” tend to receive hundreds of thousands of search queries per month (sometimes even millions of searches). People use search engines most often when they are looking up information, which usually comes in the form of tutorials or information about certain subjects, such as…
This is why game reviews and walkthroughs are such a popular niche on YouTube. The videos are information about a subject people are searching for.
Videos that are funny or cute, although popular, get the majority of their views because they are heavily shared by users on social networks. By contrast “how to” videos tend to not get as many shares but do receive a lot of search engine traffic from people looking for information.
To understand why is it important to try and optimize your video with these types of keywords you must remember that YouTube has NO way of knowing what your video is about unless you provide it text. The fields for Title, Video Description and Tags are used by YouTube to data-mine the video and figure out what it is about, so that when someone searches for a topic like “Ragnarok Online Review” your video is the top result.
Let’s look at what it really means for a video to be in the top spot for a search query, and how this is important to growing your channel’s audience.
When we look up the keywords “Ragnarok Online review” on AdWords Keyword Planner (the tool Google provides to see how often people make searches for different types of things) we can see that on some months there are hundreds of searches for that topic, but on another month (November 2013) there was over 1,000 searches. By having my video at the #1 spot for the search results, it allowed my video to become discovered by people searching for the information in my video — which means it got more views than it would have if it had not been in the top spot.
If you do not take the time to find and include the right keywords for your video, you will only get views from people you share the video with directly. This takes a huge amount of time and is not as ideal as optimizing your video for search queries; you want to put the search engines to work for you to help you get traffic.
To find which kind of keywords will work for your type of content, you should first exploit the market trends by searching for phrases you think would be popular and related to your video, and then look at the data provided by the AdWords Keyword Planner to find a search phrase that has tons of searches every month. If you need some help, use the tool http://keywordtool.io/ ; this site will tell you what popular search queries are being made around a subject. You can then take these terms and enter them into the AdWords Keyword Tool to find the search volume for these phrases so you can know how much traffic is possible if you rank your videos for this keywords.
What you want to do is look at the search volume, meaning how many people will search for it within a month. Make sure the keywords have a minimum of 300 searches in a single month; if it is less than 300 queries, it’s not worth investing the time to SEO your video for the top spot of that search phrase.
What to do with the keywords
Once you’ve identified keywords, you need to include them in your video in such a way that YouTube will pull the meta-data and place your video into the top spots for search results.
This is done by properly filling out the video’s fields for Title, Video Description and Tags.
You should also upload a Closed Caption script to your video, as YouTube also uses the CC script to data-mine for keywords.
People usually go wrong by not including a 5,000 characters article in the Video Description field.
Most YouTubers add a single sentence to their Video Description and then insert a bunch of links; this is wrong.
You MUST include an article of 5,000 characters into your Video Description fields, for ALL your videos if you want to get search engine traffic. If you do not do this, you will NOT get much traffic to your videos from the search results. This is because YouTube and Google are search engines that use TEXT to determine what a video is about. You must provide it enough WORDS for it to determine what keywords your video should rank for.
The audio in your video…the visuals in your video search engines can see none of it. All they can see about your video is the text in your Video’s Title, Description, Tags and Closed Caption scripts. That’s it.
If your video has a house exploding in it, search engines have no way of knowing that unless you literally write “house exploding” into your Video Description field. This is why it is so extremely important to fill out your video description fields properly.
Additionally, the CPM of your video will be based on the average bid price of the keywords your video is ranking for. I have seen a lot of creators who have managed to get hundreds of thousands of views to their channel every month, but they only make a few hundred dollars in ad revenue when they could have been making over $10,000 if they had simply included a 5,000 character article into their video description that had keywords that had a high bid price on AdWords.
It is very easy to make a 5,000 character article for your videos; Wikipedia provides tons of articles that can be used under their Creative Commons license. You can use sections of a Wikipedia article as a starting point for your Video Description article, and simply insert the high search volume keyword phrases you found from AdWords Keyword Planner into the article.
Try making videos based on popular searches
For best results, try to first identify keywords that receive hundreds of thousands of queries a month before actually creating your video and write the script for your video in such a way that it will meet the needs of the people making the search for that topic.
Building videos based on what people are searching for may not as fun as making videos about whatever you want to make them about, but it is a better formula for success as you can be sure there are people who are interested in watching the video that is about a popular search phrase.
I encourage you to play around with the AdWords Keyword tools to create a great and original video for YouTube fans to enjoy.